Aug 01 2010

Yet another example of AR to sell stuff.

As we have already mentioned in previous posts augmented reality is being used more and more by companies to create a more enjoyable and informative experience for consumers. This is another example that I noticed in a magazine. Looking for a new watch, not sure what it is going to look like on your wrist! What about trying on the same watch with different colour straps, that is if the shop has them! Well now using AR you can, provided you are looking for a Tissot watch. Check out www.tissot.ch/reality. There are two downloads that you will need, firstly the app which is available for Mac and PC and a PDF of a watch shape which you can cut out and put on your wrist, the key is that the paper watch includes an AR marker.

Run the app, you will need a webcam, select the watch you like the look of, and then point the camera at your marker adorned wrist. There you go that is what it is going to look like on your wrist and lots of information about the key features of the watch.

There are instructions and a helpful video, if you need some more help.

The benefits for both seller and customer are clear to see, AR greatly enhances the experience. How can we use this technology to make the learning experience more informative and engaging? Teachers are starting to explore the potential of AR in their classrooms, we will posting examples in future blogs.

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