Category: Augmented Reality

Aug 01 2010

Yet another example of AR to sell stuff.

As we have already mentioned in previous posts augmented reality is being used more and more by companies to create a more enjoyable and informative experience for consumers. This is another example that I noticed in a magazine. Looking for a new watch, not sure what it is going to look like on your wrist! What about trying on the same watch with different colour straps, that is if the shop has them! Well now using AR you can, provided you are looking for a Tissot watch. Check out There are two downloads that you will need, firstly the app which is available for Mac and PC and a PDF of a watch shape which you can cut out and put on your wrist, the key is that the paper watch includes an AR marker.

Run the app, you will need a webcam, select the watch you like the look of, and then point the camera at your marker adorned wrist. There you go that is what it is going to look like on your wrist and lots of information about the key features of the watch.

There are instructions and a helpful video, if you need some more help.

The benefits for both seller and customer are clear to see, AR greatly enhances the experience. How can we use this technology to make the learning experience more informative and engaging? Teachers are starting to explore the potential of AR in their classrooms, we will posting examples in future blogs.

Jul 31 2010

Demonstration of Augmented Reality at Lego

Augmented reality is coming under a lot of scrutiny by educators. There is a “get” feeling that this technology has real potential in learning, it can facilitate the creation engaging learning environments and also enhance the learning experience.

AR is being used to market products creating a new experience for customers. Here is an example we filmed at the lego store in Downtown Disney, Orlando. And yes we did buy the Lego Space Shuttle.

AR will be regularly featured on Learn Extreme.


Apr 22 2010

Example of Auguemented Reality – Telus, Canada

Augmented reality, the combining of real time video with a computer overlay, data, images, video, is an emerging technology that we think has real potential in enhancing learning experiences. This is a technology that is in its early development and many examples we have seen have been used for promotion.

This example we found on a Telus stand, Telus is a Canadian telecoms company. We have also seen a really good example developed by Lego so prospective purchasers can see what the finished article will look like when all those bricks are put together!

Second Sight is the first educational based example we have seen and will will be including posts and links about AR in education in the future.

Telus example of AR

Connected Education and using Second Sight on the PSP an AR applications.

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